THE LOOK: their style, their look, their allure, does it all correspond to what you offer in your practice? Sometimes we are so focused on numbers and impressions that we tend to walk pass the most obvious basics. If you are an advocate of natural healthy looks, the last thing you want is an over-filled face associating herself with your name, right?
Last but not least, ever asked yourself: Are YOU the right fit for their audience? Think nationality, traditions and cultural influences and habits : Do you have the capacity to address specific needs of their targeted audience? For example: a reputable influencer in your town promotes you; she’s from a Chinese background and her followers are mainly high-profile tourists and visitors from China ; and guess what, your staff speaks zero mandarin, oops!
