Yes, we all know, with no doubt, our choice of social media influencer, if done wisely, has the potential to contribute massively to our overall image on social scene and to our business’ credibility.
From paid-partnerships to simpler versions of “posts in exchange for treatments”, there are enough deals to please everyone, from business owners to followers.
I’ve once made a quick essential check-list for best leveraging Social Media Influencer Marketing Plan: it is easily applicable to your practice and to your business and can be implemented by your staff or even by yourself when shorthanded.
Number of followers: size DOES matter, but only to a certain extend. Based on a multitude of previous experiences, I often advise clients to opt for a “micro” to a “mid-sized audience” influencer. They tend to have a much more defined target. Even though they appear smaller in numbers, they turn out to have a higher performance in terms of call-to-action results.
Credibility of their image: If you are considered as a high-end store in your field, you don’t want your window next to a “more affordable” version of you. Use the same analogy when choosing the face that you want to associate your name with. Run a quick background check on their profile to see if they have been promoting similar services. You want to check kinds of collaborations they do with other brands, just to avoid miss-association of your image with undesired products or names.
Stay tuned for part II. …
